Our story
Dr. Anna Reyes opened Clarity Eye Care in 2014 in a State Street storefront that used to be a camera shop. The idea was direct: a 45-minute exam that does not feel rushed, prices you hear before the visit, and a frame wall you can shop without a hard sell.
Twelve years on, the practice runs about 6,200 exams a year and keeps 350 frame styles on the floor. We bill VSP, EyeMed, and most major medical plans at the front desk, so the number you hear is the number you pay.
We see patients from Madison, Middleton, Sun Prairie, and across Dane County, ages 5 and up. Same-week appointments are open most weeks, Saturdays included.
What Madison patients say.
Booked on a Tuesday, seen that Saturday. The exam ran the full 45 minutes and nobody rushed the frame pick.
Rachel P.Madison, WI
They quoted my out-of-pocket before the exam, and the number at the desk matched. My progressives came in six days.
David N.Middleton, WI
First contact fitting for my daughter. They sent trials home and checked the fit before we ordered a full box.
Priya S.Sun Prairie, WI